Located right when you enter Victoria-by-the-Sea, Wave Co. is a welcoming information centre and gift shop dedicated to helping visitors experience the very best of PEI.
Whether you're looking for local recommendations, hidden gems, dining suggestions, beach destinations, or unique island-made products, we're here to help.
Inspired by the beauty of the island's coastline, Wave Co. celebrates local makers, artists, and businesses while providing visitors with insider knowledge to make the most of their stay. From handcrafted gifts and souvenirs to friendly travel advice, we aim to be your first stop when exploring Victoria and Prince Edward Island.
Stop in, say hello, and let us help you discover the people, places, and experiences that make PEI so special.

Wave Co. was inspired by our love for Prince Edward Island, the Maritimes, and the incredible people who make this region so special. As a family-owned business rooted in the local community, we wanted to create a space that celebrates Canadian creativity while helping visitors experience the best our island has to offer. We are inspired by the talented artists, makers, and entrepreneurs who pour their passion into every piece they create, and we are proud to share their work with locals and visitors alike.

We believe that every visitor deserves a warm welcome and every maker deserves a place to shine. Our philosophy is centred around supporting Canadian artisans, creating community connections, and helping people make the most of their time on PEI. Whether you're looking for the perfect gift, local recommendations, or simply a friendly conversation, our goal is to provide genuine hospitality, helpful information, and thoughtfully curated products that reflect the beauty and character of our island and country.

You'll often find Crosby welcoming visitors, soaking up the sunshine, and making new friends outside Wave Co. Friendly, fluffy, and always happy to accept a few pats, Crosby is an important part of the Wave Co. team.
Be sure to stop by and say hello during your visit! 🐾
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